Sellers guide
Selling is a process. Not a hope.
Most listings leave money on the table in the first two weeks. The buyer pool is always watching the price-to-day-on-market ratio; a bad opening price signals desperation faster than a well-timed relaunch can undo.
When to sell
Progression curve, MOP, SSD exposure, and portfolio fit. The "right" time is rarely "now" and rarely "never" — it's a specific window of months you can only see by running the math.
Pricing strategy
Opening price is the most important marketing decision you'll make. Too high, you stale. Too low, you give up upside. I anchor pricing on stack comparables, not district medians.
Staging
A buyer walks through at your unit's worst angle — I walk them through at its best. Staging is about editing, lighting, and staging the narrative, not just styling the furniture.
Marketing & buyer qualification
Photos, video walk-through, portal positioning, and direct outreach to my own buyer network. Every viewing is pre-qualified — we don't run a tour bus through your home.
The fee
Why 2%?
2% + GST
Billed on completion · Nothing before
Because you're not just paying for someone to list your property — you're paying for a complete selling strategy. My 2% covers everything from the backend paperwork to the front-end presentation: videography, targeted marketing, 360° virtual viewing, staging support, financial calculations, and portfolio planning for where the sale proceeds go next.
These aren't upsells. They're services that create real value, save you time, and position your property properly — not hopefully.
What the 2% includes
Every line item, priced at market.
On a S$1.5M sale, the 2% fee (S$30,000) gets you roughly S$20,400 in bundled service value plus the most critical piece — running the sale as a process with an investor's lens, not an agent's script. On a S$2.5M sale, the services don't scale up; they stay the same. That's the bet: at higher price points, the ROI on doing this properly goes up, not down.
Lead magnet · Free valuation
Request a free home valuation.
Fill in the basics. I'll come back with a data-backed valuation range based on recent transactions in your stack, not just your district. No listing commitment. No hard sell.